Troll Beads at St. Matthews Mall

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Mall St. Matthews
5000 Shelbyville Road
Suite 5750
Louisville, KY 40207-3342


Trollbeads is unique jewelry. Each bead has its own little history, taking its inspiration from mythology, astrology, fairy tales, fauna, flora, cultural diversity, and last but certainly not least, in the familiar things of everyday living.

What is most distinctive about Trollbeads, apart from the original design, is the use and combination of fascinating materials. The beads are made from the highest quality raw materials including sterling silver, 18 carat gold, Italian glass, natural pearls and precious stones.

The original models are typically created in hard modeling wax - cast and finished in metal. Some models are then set with stones. And other models are created directly in molten, red-hot glass.

The concept of Trollbeads charms has developed over the past 25 years. Today, eighteen Danish and internationally renowned jewelry designers create the beads.

Tell your own story - create your own jewelry.

The many different symbols, flowers, animals, zodiac signs, colors and materials offer you endless variations and combinations, making the jewelry both unique and personal. You can start with just one bead or be bold and begin with a collection. The beads can be worn on a silver or gold chain - as a bracelet or necklace.

Create your own charm over time - wish for Trollbeads, it gives others the opportunity to be part of your story.

Trollbeads have won international artistic recognition and have recently been exhibited at Sculpture Objects & Functional Art in Chicago and New York.

Our new Concept Store is newly located at Mall St. Matthews 5000 Shelbyville Road Suite 5750 Louisville, KY 40207-3342

The Trollbead Story:

The fantastic story about the original and unique Trollbeads started in 1976 in Denmark, where Søren Sølvsmed (Silver-smith) created the very first Trollbead, at a time where it was fashionable to have a ball of silver on a leather thong around your neck.

The very first Trollbead was a silver bead with six different troll faces all the way around it. This bead is still in the collection. Within a short time, Søren had designed several new beads so that the customers had different beads to choose from. But it was not really until Lise Aagaard in 1987, opened her store that people discovered Trollbeads. Lise made sure that every customer felt, they were a part of the Trollbeads universe.

"There is no doubt in my mind: Trollbeads was created in collaboration with our customers. It was the customers themselves who developed the concept of putting several beads on a bracelet and even today, our customers continue to inspire us and fill us with enthusiasm."

Today you find Trollbeads in more than 50 countries. The family continues to design new beads, and has now grown to include 50 internationally renowned designers and over 600 different beads - each with their unique design and story. Read the full story and get information about the beads and the designers in the book, An Icon In Jewelry Design Trollbeads. The book can be purchased through Trollbeads retailers and online.

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